We're not your normal ad agency. Branding, marketing and advertising have become more sophisticated than that in the last few years. We're more like a brandingmarketingadvertisingresearchstrategythinktank kind of place. It's not as simple as an ad or a TV campaign anymore. Our clients tell us we are different in that respect. Yeah, we know, everyone says they're different. But the Big River story, like all good fish tales, has some deep truths.

We sometimes hear, "Our company needs a strong Web site or television or radio campaign." And we always respond with, "We're sure you do, but that's not where the power is."

Clearly those things are important, but on their own, they're just tributaries of a Big River. Your Big River. A great logo or tagline or business card or whatever, is simply streams bubbling toward that rushing sound up ahead. We want to find and ride your Big River. Then all of those 'tributaries' will have a direction and flow into something powerful. Unified, those tributaries will make your Big River even stronger.

So it's not our Big River. It's yours. Now, let's ride the rapids.

Click here for BY THE CAMPFIRE, Big River's blog

To sign up for River Tidings, our newsletter, click here