sweetFrog Insight

sweetFrog is fun! And with more than 320 stores in 27 states, it’s also in a highly competitive category. Big River helped sweetFrog uncover significant strategic insights through core customer research, leading to the development of a new social media engagement program that captured both kids and moms alike, while still providing ‘hoppin’ strong’ enticements for all customers.

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Engagement Summary

We reinforced sweetFrog’s brand values by engaging loyal repeat customers as well as creating new ones. Our PRSA award-winning campaign garnered 24,000 customer engagements over seven weeks. Fan growth during the campaign was 1,471% higher than the fan growth during the same time period the prior year. Their Facebook page garnered 2.0 million impressions over the campaign—up by 1.6 million users!

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