Carolina Brewery: Simply Carolina.
TAPPING THE HEART OF CAROLINA PRIDE

Faced with a fading image amid increasing competition, Carolina Brewery crossed state lines and sought Big River to refresh and reenergize the storied Chapel Hill brewery’s brand from the inside-out. Delving deep into the Carolinian mindset, Big River uncovered remarkable and unexpected insights to Carolina Brewery’s audience. In fact, our research revealed a new and largely untapped core audience, inspiring a brand experience strategy set to reignite the Carolina pride in every crafted pint.

CB_Breast-Cancer-Awareness
Carolina-Brewery_web
CB_BrewBus
A. Smith Bowman Distillery: Local craft. World acclaim.
THE BEST OF VIRGINIA'S PIONEER SPIRIT

Big River is sidling up with A. Smith Bowman Distillery to boost awareness of their award-winning bourbons and increase attendance to the Fredericksburg, Virginia-based distillery. Inspired by consumer-driven insights and the fact that A. Smith Bowman Distillery has received “World’s Best Bourbon” by Whisky Magazine two years in a row, Big River is crafting an authentic brand position and story set to inspire a new generation to explore and experience Virginia’s true Pioneer Spirit.

JohnJ
IMG_1621
ASB barrel head

© 2017 Big River. All Rights Reserved.

 

  • Facebook - White Circle
  • Twitter - White Circle
  • YouTube - White Circle
  • Instagram - White Circle