April 12, 2016
Sometimes, we make things tougher than they really need to be.
A faithful Fred Moore or Less reader from South Carolina (Go Tigers!) sent a terrific example of a very effective, yet, so simple branding effort.
Thank you Bradley.
This is a great, quick case history of a business taking a little extra time and effort to develop, from the outset, a personalized connection with a customer.
Do they have to do this? No. Does it make an impact? Read on.
Bradley writes in his email to me:
Thought I'd share this with you. My aunt who lives in Denver took her car to a random shop before she went on vacation and received these updates all weekend.
After Bradley's aunt dropped off her car, she received this first text:
Very reassuring in a category that has us all....well?... wondering sometimes.
Then, with each day, this out of nowhere auto repair shop took a few seconds to develop a relationship with my aunt.
They care enough to say her business is important to them.
And, as Bradley says, the last text is the best:
A little fun. A little reassurance, again. A lot of personality.
And quite possibly, a new customer for life.
Bradley reflects on these simple texts:
They [ABRA Auto Body & Glass] know how to create a relationship with their customers. I can almost guarantee you my aunt will never go to another body shop.
All from taking a little extra time and effort to develop a personal relationship with a customer.
A body shop - of all places - that sees an opportunity with each customer to start a personable relationship.
Sometimes the simplest of branding efforts can have a lasting impact.
Great stuff Bradley - thank you.
If other readers have examples of 'people believe people' branding - send it our way. We love these tales where the 'magic' is working - in all kinds of places and all kinds of businesses.
To find out more about Fred and ask about speaking engagements, get in touch today.