Director of Integrated Marketing
Casey is a creative problem solver with demonstrated experience in finding strategic media and engagement solutions that look beyond traditional marketing. At Big River, he leads his team on The Virginia Lottery, sweetFrog and Anthem accounts, collaborating with all agency disciplines to ensure engagement planning is developed in tandem to produce effective campaigns.
Formerly with The Martin Agency, Casey developed his keen sense for emerging trends and understanding consumer behavior. He honed his skills working on accounts such as TV Land, Sun Life Financial, Duke Energy and Norwegian Cruise Line, using research to develop strategic, innovative and measurable engagement plans that worked to efficiently reach business goals and improve ROI. Casey is an alum of East Carolina University, where he concentrated on marketing and advertising while earning his business degree.