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Often, authentic brands are successful because they answer frustration or anxiety in the marketplace. Velocity Micro, a small but exploding computer maker aimed at gaming enthusiasts, is turning into such a brand. With strategic guidance, communication tuning and creative thinking, Big River is helping turn this little company into a major player.

High-end gamers felt that industry giants like Dell and Alienware had become 'marketing companies' with slick ads and outsourced call centers, selling cookie-cutter computers that just couldn't handle the job they wanted to do. Big River created a brutally simple message that focused on the machine's notoriously awesome speed, power and in-house customer service. Using the language of hard-core computer users, the communications position Velocity Micro as a company of obsessed computer aficionados, not marketing-and-sales people. Big River found the truth of Velocity Micro: Dedicated experts who wanted a better experience themselves, so they created that experience for their customers.

Sounds a lot like Big River as well.