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Big River believes that for a brand to be effective today it needs to be totally clear, simple and relevant to our customer. And then we look for creative ways to keep communicating that focused brand. Harris Williams has a brutally simple focus which Big River sought to drive home in every way. And the communication opportunities in this industry go well beyond traditional ads. Big River’s first goal is to motivate everyone inside the organization to understand what it is and what it stands for. Then we take that same position externally in nontraditional ways such as e-mailers, client events and trade articles.
Big River news about Harris Williams:
2006 Print
Company Credo & 2005 Ad
Website
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