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Is Dominion just a utility or a leading energy company? This perception nuance can make a significant impact on their stock price and, thus, overall company value. Big River launched a campaign in Fortune, Forbes, The New York Times and The Wall Street Journal to prompt analysts to take a closer look at how Dominion is a significant and leading player in today’s worldwide energy market.

The creative incorporated the key strategic elements of focusing on the company’s unique stock symbol – D – and delivering one impressive Dominion business fact per execution. For analysts to find out more, the campaign drove interested parties to a completely integrated Web page which told the complete Dominion story. During the Wall Street campaign, Dominion’s stock price rose by more than 12%.

Big River news about Dominion

Print Work
Winner of 5 first-place awards and Best of the Best at the Utility Communicators International Better Communications Competition

Television

Ice Storm	Franco Harris
Redskins	What Christmas is All About
Christmas Eve	Snow
Martin Fields	Competition
Choice	Winter Storm

Radio

Web Site Graphics