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Our Work < Back to Our Work

Big River created the national communications for the Coalition’s efforts to increase sign-ups for organ donation. Nothing is a more powerful motivator than to hear about average people who are living productive lives because someone gave a part of themselves.

Big River traveled the country to find those incredible stories about people who now are living full, ordinary lives because of people’s willingness to donate their organs. It’s a powerful campaign. Our advertising peers seem to agree, as Big River continues to win numerous awards for this effective campaign.

Big River news about the Coalition:

January 1, 2005 - Coalition on Donation Parades at Rosebowl

March 22, 2004 - Coalition on Donation Radio Wins at Richmond Show

Print, Outdoor & Bus Shelters

Television

Click play below to see the 30 second Donate Life TV spots we've done:

John :60 TV

Tyler :60 TV

Tracy :60 TV

Radio

Click play below to hear the radio spots we've done:

John Radio

Derrick Radio

Lacey Radio

Robbie Radio

Tracy Radio