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Big River is on the Bayou. Cleco (Central Louisiana Electric Company) needed their brand to ‘stand for more’ as they enter a period of rising rates fuel for their customers. It is a critical business issue for this 109 year old bedrock of the Louisiana economy. Big River conducted extensive research, sharpened the company’s brand focus, and launched an inspiring brand campaign across several media to address Cleco's challenges.
Television Click play on the windows below to see each of the television spots. You need the latest version of Apple's Quicktime software to view these clips. To download Quicktime click here.
Radio Click play on the windows below to hear each of the radio spots. You need the latest version of Apple's Quicktime software to hear these clips. To download Quicktime click here.
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