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December 7, 2006
Big River is in the process of creating a branding campaign for a new Lifestyle Management product from HMC called . Starting with multifaceted research and building a multi-leveled strategy, we are involved from the boardroom to the sales meetings. From process and product nomenclature to concept and design to internal and external communication to naming the actual product, Big River has worked hand in hand with HMC as more than just a marketing partner in this effort to launch an entire new way of thinking about the future of health care. This is about lifestyle influence, health care encouragement and disease management. It's proactive,
not reactive; it's taking everything we know about health and medicine and human behavior and building a new kind of company and new kinds of services from the ground up. Instead of just paying the bill when people get sick, works with people, patients and medical personnel to prevent illness and help people get well, stay well and live better with chronic disease.
With HMC, as with all of our clients, we get deeply involved in the inner workings of the business architecture and work with them to find unique solutions to whatever problem or opportunity arises. It's tough rewarding work, but is there any other kind?
Stay tuned for more work to come or click here for a quick look as some of what we've done.
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