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FAMIS gets more than Famous Last fall, Big River did a TV spot for FAMIS, Virginia's health insurance program for children with no insurance coverage. It featured a real mom and her family (Click here to see the TV spot). The response numbers are in and to say it is a success is an understatement. After the first flight, responses directly attributable to the TV were up 167% over the previous year. That means more children who need health coverage are getting it. And that is better than any advertising award out there. |
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