It’s Big, It’s Blue, It’s Everywhere!

If you were in Georgia recently, you might have noticed that Blue Cross Blue Shield of Georgia has TAKEN OVER the city!

Everywhere Georgians looked there it was… BLUE IS BETTER signage, clings, murals, street teams and broadcast commercials. Big River worked with Street Attack Marketing out of Boston on a really great grass-roots guerilla marketing campaign.

Thinking big can sometimes make magic. While we can’t reveal all the details of the strategy, we can tell you that it has made a HUGE impression all over town.

We’re not concerned that we’re the only ones paddling the boat. At Big River, if we need to partner with someone to help a client, we find the best and share the load. It’s the only way to keep the ship flowing in the right direction.