September 1, 2005

Big River helps Anthem fight cancer

Big River is currently working with Anthem Blue

Cross and Blue Shield to promote "Anthem Live!" This unique tennis and music event is planned for December 1st in Norfolk, Virginia. It will feature tennis stars James Blake and Andy Roddick in an exhibition match as well as Musician John Mayer in concert.

Big River worked closely with Anthem's Keith McMullin on strategy and created TV commericals and print support for this huge community effort. "In today's world, we are all flooded with advertising messages." Says Keith. " To be heard, a successful corporation must explore creative marketing techniques other than traditional media advertising. At Big River, they recognize this challenge and are passionate about cause marketing. They have shown Anthem that cause
marketing can break through advertising clutter, engage consumers and build a powerful brand with a message that gets heard."

All "Anthem Live!" proceeds go to the fight against cancer.

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view this clip. To download Quicktime click here.

Click here to see more information about Anthem and the other TV spots we've done.