August 25, 2005

How to fill a lobby: One part Governor, two parts press, three parts medical staff

The lobby of VCU Medical Center was just what the doctor ordered as we turned it into an intimate press conference for 300 today. We thought it would be fun to invite the Governor to join the good folks from FAMIS (Family Access to Medical Insurance Security) to announce the kick-off of Virginia’s Back to School Campaign.

The Governor unveiled the new FAMIS television ad from Big River Advertising featuring Julia Melendez, a divorced working mother with three children. The goal of the commercial is to show that FAMIS is easy to get and the benefits can start almost immediately.

Each year, the Commonwealth of Virginia and the Robert Wood Johnson Foundation work closely with local schools to stress the importance of medical coverage for all children. Big River promises not to clog the VCU Medical Center arteries anytime soon.